With the Internet marketing world attempting to capitalise on the current content marketing buzz, SEO commentators are warning that the web is being besieged by an invasion of horrific ‘zombie content’. A timely caution, given that it’s Hallowe’en, but a pertinent one nonetheless. The problem is content for the sake of content. Some businesses, instead [...]
The French Government has vowed to stand by its initial threats to charge Google for any links it has to newspaper sites following a brief 45 minute meeting with Google chief executive Eric Schmidt. French President Francois Hollande has promised to stick to his original plan to try to force through the legislation as early [...]
Since Google Instant launched in 2010, it’s been welcomed by many users as a valuable addition to their search arsenal. The feature – which provides ‘recommended’ search terms as the user types – has also given rise to a potentially productivity-sapping office game. Try typing ‘has [insert celebrity name]’ to waste a slightly funny few…
Search Engine Marketing (SEM) has grown significantly over the last decade, with the industry predicted to be worth around $23 billion (£14.3 billion) in North America alone by the end of 2012. This is according to a new report published by Econsultancy, which further estimates that the SEM market will grow by an additional $4…
Did you notice the dramatic plunge in Google’s share price around the time of the announcement of their latest financial results? While most discussed the poor timing and leaked internal memo which precipitated the decline, for me it’s a reminder of the value in taking a deeper look at Google’s financial results to understand changes…
When did you start at ClickThrough? – Tuesday, August 28 What does your role at ClickThrough involve? – My role involves generating new business for ClickThrough Marketing – in other words, bringing on new clients. So I’ll be demonstrating ClickThrough’s SEO and PPC technology and services to prospects, then meeting with them to discuss how…
The French Government is backing a new ‘Google law’ which would force the Internet giant to pay for links to newspaper articles. It’s understood that French publications feel Google is profiting from their copyrighted content: or, at least, is hindering their profits – and they want Google to cough up for linking to their copy. [...]
In Internet years, email is ancient. As such, social networking could be compared to a proud-but-slightly-stroppy teenager eager to get noticed. And whilst this young upstart may have kept the fires of industry blogs burning for a good few years, it seems that email’s simple but steady approach still wins out. Despite being four decades…
Who are you? – Ian Boyden, senior PPC account executive at ClickThrough Marketing When did you start at ClickThrough? – Monday, October 1 What does your role at ClickThrough involve? – I’m supporting Amy Bott, head of paid search, and ClickThrough’s account directors in managing various PPC accounts. This involves optimising current campaigns and setting…
Internet marketing firm ClickThrough Marketing has invested in six new members of staff to boost its SEO, PPC and content expertise in 2013. The company now has three NCTJ-qualified journalists in its in-house content team – unlike those agencies which outsource content writing to unknown freelancers, ClickThrough has invested in fully-qualified writers to create top-quality…