Search is turning nasty: just in time for Christmas. Microsoft’s Bing has launched a scathing attack on Google’s Shopping search service. It has set up a site, Scroogled.com, which claims Google is misleading shopping search customers. Entitled Don’t Get Scroogled, the vicious online PR campaign aims to debase trust in Google’s search engine by intimating [...]
Writing web content is a markedly different discipline to creative writing or news reporting. The ClickThrough Marketing content team is staffed by three fully-qualified journalists: including our newest member, Martin Boonham, who has a Masters in Journalism, as well as the NCTJ qualification. Here, Martin shares his initial thoughts on SEO copywriting and his first…
Proposals for a .uk domain extension have been greeted with mixed responses from the Internet community. The UK’s non-profit domain-name governing body Nominet, claim the changes are designed to help boost the economic growth of the Internet within the UK. With around 93% of all UK domain names using .co.uk, the move could have a [...]
An industry news feed helps keep your customers informed about the latest happenings in your sector. Importantly, it can be a great way to improve your on-site content, keyword association and traffic from Google News. Here, ClickThrough Marketing copywriter Jack Adams reviews five big content marketing benefits of an industry news feed. The old adage…
Internet giant Google claims that an upcoming International Telecommunications Union (ITU) meeting is yet another hurdle in their quest to maintain a free and open Internet. The gathering in Dubai is set to begin December 3 and will see governments across the globe attempt to thrash out a new treaty – which could potentially put [...]
A year ago I flagged up in a post for ClickThrough how Google had changed their method of reporting search referrals into analytics systems. In their announcement Google explained it this way: “When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to…
The Federal Trade Commission’s proposed antitrust case against Internet giant’s Google has started to crumble according to a new report. Bloomberg have reported that sources have told them the U.S. regulators are now wavering over whether they can prove Google’s system of ranking search results truly ‘hurts’ the consumer. The FTC and European Commission were [...]
Lichfield Cathedral is considered one of the most outstanding examples of mediaeval architecture in the UK, and it’s only round the corner from our office! So when we heard that its east wing was in need of restoration, we didn’t hesitate to get involved – sending two of our staff members to take part in…
Facebook has launched a new conversion measurement tool as it looks to improve its services for Internet marketing campaigns. With the social media giant’s stock market flotation, the actual value of Facebook as a business – and not just a global online meeting point – has been brought into question. Facebook’s advertising reach is huge: [...]
Google may be one of the world’s largest companies, but it’s getting much more local in its approach to the market of late. Whilst it may be some time before we can all do our weekly shopping at Google Groceries, PPC account managers can benefit from the company’s increasingly local focus right away. Last week…