As of today (December 31), Yahoo has officially withdrawn from South Korea – with users logging on to the page simply greeted with a notification of the site’s shutdown. After 15 years of presence within the country, the move marks the first time the search engine giant has had to withdraw from an Asian nation. [...]
Christmas day once again saw the record shattered for new smart device activation and app downloads on both iOS and Android platforms. The report from mobile analytics firm Flurry, showed a staggering 17.4 million devices were activated on December 25 this year – a 332% increase on the period from December 1 – 20. The [...]
Wow, is it the end of another year already? We’ve done so much stuff in 2012, and we wanted to share some of our favourite moments with you – with a handy infographic! Print it out and keep it in your pocket, if you like. And scroll down for ClickThrough copywriter Oliver Pyper’s take on…
At the turn of the year, it’s natural to think through how changing digital technologies give opportunities and challenges to help shape priorities for marketing in the year ahead. Thinking about the potential impact of innovations in technology and the opportunities they give is a year-round preoccupation for me. Fortunately, I’m required to keep up-to-date…
If you’re confusing pandas and penguins, and you think the cookie law is getting tough on the chocolate chip industry, then you’ve probably missed a few big Internet marketing stories this year. The worlds of SEO, PPC and social move fast, so to help you get up to date on the big gossip of 2012,…
Facebook is the latest firm to reveal its UK tax figures – with accounts showing that the firm only paid £2.9 million tax on £840 million profit outside the US. The figures also showed that in 2011 the firm only paid £238,000 corporation tax to the UK taxman. The social network giant is the latest [...]
Social network giant Facebook has come under criticism for targeting pregnant women with advertising specifically based on their due date and the expected gender of their unborn baby. Whilst the feature of adding an unborn baby as a family member has been around since last year, an online parents group has raised concerns over how [...]
Internet giant Google has been given until the end of next month to address complaints that its search engine favours its own products over those of competitors. In an antitrust saga that has spanned many months, the firm has now been given until January to respond to the European Commission’s concerns. The search engine firm [...]
We’ve always done things a little differently here at ClickThrough Marketing. Most companies settle for a hotel bar and half a dozen outdated dance moves to celebrate the festive season, but we knew that something crucial was missing in the tried-and-tested Christmas party formula. We just didn’t quite know what. Then it hit us –…
A PPC manager at search agency ClickThrough Marketing has become one of only 32 people in the UK to pass all three Google AdWords exams and the Google Analytics Individual Qualification. Martyn Wright, PPC implementation manager, has not only aced the Google tests, he is also a Bing Ads Accredited Professional. And Martyn isn’t the…