In the first of a number of speeches on the future of technology and the Internet, Eric Schmidt told an audience at Cambridge University of his vision of improved connections, further privacy for kids and even virtual kidnaps. During the conference, the Google chairman also cast further light on his visit to North Korea – [...]
I don’t believe that Facebook’s new Graph Search feature is a competitor to Google as some of the front page newspaper headlines have suggested. But it is a major new feature which Mark Zuckerburg hailed as “the third pillar of Facebook” after News Feed and Timeline. So it does warrant some serious thought. Facebook is…
Thomas Lyon is the third new graduate trainee to join the team at ClickThrough Marketing, having impressed us at our inaugural graduate recruitment day. He filled us in on how he was settling into life on the SEO team, how he managed to cycle over 950 miles in just 12 days and which famous pipe-smoking…
A new report from Marin Software shows how US retailers have pushed their budget towards new product listing ads after the monetisation of Google Shopping last October. Google is set to introduce a similar PPC model to its Shopping search in the UK this February. The stats from Marin focus on the way US retailers [...]
Internet giant Google faces new allegations that it tracked millions of UK iPhone users and their Internet habits. If legal action is taken over the firm’s alleged avoidance of Apple security settings, Google could feel the wrath of up to ten million Brits who use Apple products, including the iPhone, iPad and also desktop versions [...]
Hello, I’m a marketers’ ideal image of a web user. I search for a product, I click on a promising-looking site, then I immediately make a purchase. Hello, I’m a real-life web user. I search for a product, I decide I don’t want that product, but I start searching out similar products, I find the…
Micro-blogging site Twitter has announced that it has officially started to sell its ad services to the Middle East. Up until now, these services had only been available in the US, UK, Japan and Latin America. With triple the users in the region now on board since last year, commercial operations are set to start [...]
New research has revealed that UK advertisers spent over £800m on various Internet marketing activities last year. The huge investment was responsible for the generation of over £9bn in sales. The Online Performance Marketing Industry study was the first of its kind in the UK, and was conducted by PwC on behalf of the Internet [...]
Google Shopping is becoming a commercial product from February. Online businesses which currently enjoy lots of free traffic from Google Shopping product searches should be prepared for the new, pay-per-click model, as Google is phasing out free listings. From June, all Google Shopping results will be paid-for – and must take the form of product…
Last week, Facebook announced its new Graph Search feature. But is it offering anything ‘new’? ClickThrough Marketing online copywriter, Martin Boonham, considers how users could benefit from the new search engine, and how it will impact digital marketing strategies. A little over a week ago today, Facebook officially announced its new search engine, Graph Search,…