Acting as one of the biggest platforms for PPC marketing campaigns, Google has, this week, made the move to allow users to only see the adverts they find most relevant.

According to an article published by Search Engine Watch, users will now see “Why these ads?” above the column featuring PPC adverts on the SERP (search engine results page).

When clicked, a pop-up will appear stating that: “This ad is based on your current search terms, Visit Google’s Ads Preferences Manager to learn more, block specific advertisers, or opt out of personalized ads.”

By logging into their Gmail account, a user can choose for any specific ad appearing on their previous SERP to be blocked. These preferences can be tweaked at any time, but the impact on PPC marketers could be considerable.

Although Google has pointed out that a user blocking a company’s ad will not affect its quality score or ad rank, it remains to be seen whether the ads will be affected in other ways.

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