Google has announced the implementation of a new search algorithm, specifically designed to provide improved results for those searches that require the freshest results, according to an article published by Search Engine Watch.

Expected to impact around 35 per cent of searches made on Google, Amit Singhal, posting on the Official Google Blog, listed a number of instances in which the algorithm would benefit users.

In an example, he stated that those users making queries on their favourite sports team would be provided with the latest results and fixtures.

“Different searches have different freshness needs,” Singhal stated in the blog post.

Continuing, he added: “The algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.”

News sites could be set to benefit from the algorithm – being provided with a higher, if only temporary, SEO ranking for breaking news stories on Google.

The algorithm may come into play when searching for back-dated information on a general topic; however, users will still be able to set a custom time range, allowing them to easily access any older content.

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