Bing – a popular platform for search engine marketing initiatives – has announced the release of an expanded set of Webmaster Tools, according to an article published by Search Engine Watch.

This latest update is one of many to be implemented by Bing over the past couple of months – having previously updated the tools with Honey Badger and integrated Yahoo! Site Explorer data into their Webmaster Tools.

Webmaster Tools will provide users with a number of new functions; here are some of the highlights:

Malware Notification – Webmaster Tools will now notify site owners via email of malware issues found on the site.

DNS Verification – Site owners will now be able to verify the ownership of their site simply by using CNAME DNS records – rather than having to upload an XML file.

Integrated adCenter Data – Any adCenter data will now feature in Traffic Data, according to SEW, whilst Average Cost Per Click (CPC) will be featured in a separate column in any reports.

Bing’s Duane Forrester, speaking to SEW, revealed that the search engine giant implemented the changes in a bid to aid site owners and webmasters in fixing their sites.

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