Following Google’s recent algorithm update, which sees an increased focus put on delivering fresh content, many have been left pondering how they can take advantage of it.

Writing for Search Engine Watch, Ray Comstock has produced a list, detailing a number of ways in which those businesses that produce time-sensitive content can take advantage of this latest algorithm – to achieve a high-ranking.

Here are some of Comstock’s suggestions in a summarised form:

Press Releases – Press releases are generally used to promote an event, service or new product and are usually time-sensitive. Therefore if optimised around your best keywords and sent to PR distribution sites, you can ensure that they have an optimum level of SEO values.

Doing this will increase the chances of them appearing in a search utilising Google’s new algorithm.

Social Media Content – Content such as blog posts and articles are extremely valuable in SEO strategy. Writing about time sensitive subjects will mean that your content is “more likely to target search results that would be affected by Google’s algorithm update,” according to Comstock.

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