Google has been spotted testing yet another new feature, according to an article published by Search Engine Watch.
Found on some Google SERPs (search engine results page), “Sources” is an addition that provides a wealth of information about the topic or subject being queried on the right hand side of the search results.
Popular as a platform for search engine marketing initiatives, Google has confirmed that it is in the process of testing the feature.
In an example displayed on Search Engine Watch, pop star Rihanna was searched. The search resulted in information on the singer, pulled from Wikipedia, being displayed in the source box. This information included a list of the singer’s latest songs and albums, her birth date and real name.
Although it isn’t yet known if the feature is going to be rolled-out to affect the masses, “Sources” could have a significant effect on click-through rates – as much of the information that a user may be looking for might be displayed in the source box, preventing the need for them to actually use any of the search results provided.
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