The head of Google’s web spam team, Matt Cutts, has intimated that the search engine giant is looking into penalising the ranking of sites featuring a huge amount of adverts, according to an article published by Search Engine Watch.

Speaking at the PubCon event held in Las Vegas, Cutts stated that the system would only punish sites that featured ads that made it hard for people to locate quality content on a page.

He said: “What are the things that really matter, how much content is above the fold.”

He added: “If you have ads obscuring your content, you might want to think about it.”

This suggests that those sites that make it difficult for a user to locate the desired content may, in future, be flagged by Google as spam – potentially undermining an SEO strategies.

Sites that have been flagged as spam and don’t feel they should have been have been advised by Cutts to report their sites to the Google web spam team.

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