Recent US search engine market share results released by comScore have once again displayed a similar pattern to those previously released, according to an article published by Search Engine Watch.

As before, Google – a popular platform for search engine marketing initiatives – continue to hold the lion’s share of the search market with 65.6 per cent – a growth of .3 per cent when compared to the previous month’s (September) results.

Yahoo!’s share of the market dropped slightly – by .3 per cent – to 15.2 per cent, whilst Bing saw a growth of .1 per cent – with a market share of 14.8 per cent for October.

The results also displayed that the amount of searches conducted during the month were up by six per cent compared the previous month: 11.9 billion of the 18 billion searches made during October were conducted via Google, with both Yahoo! and Bing carrying out 2.7 billion searches.

Meanwhile, results for the UK search market share, released by Hitwise, displayed Google, again, as holding the vast majority of the market – with 91.02 per cent of search conducted in the UK during October carried out via the California-based search engine.

Bing sat in second with a share of 3.85 per cent of searches conducted during the month, representing a monthly increase of 0.22 per cent – the highest growth displayed by any of the search engines.

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