Having recently launched, the uptake on Google+ brand pages has proven to be successful thus far. According to a study by BrightEdge cited in an article published by Search Engine Watch, around 61 per cent of the top 100 brands now have a presence on Google+.
Whilst 94 per cent of those top 100 brands operate a presence on Facebook, it should be remembered that Google+ brand pages were only launched earlier this month (November), making the figure very impressive.
However despite this element of positivity, BrightEdge’s study also revealed that the brands on Google+ have just 148,000 followers compared to the 300 million followers on Facebook.
However, brands that do decide to take up a Google+ brand page as a platform for social media marketing campaigns could be set to benefit in Google search results.
BrightEdge’s study found businesses that had a presence on Google+ typically ranked in the top 12 on Google’s SERP (search engine results page), whereas those with a Facebook page featured, on average, in the top 13-14 results.
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