After a significant number of requests by users, search engine giant Google has announced the addition of a tool that will allow users to search exactly for what they’re looking for, according to an article published by Search Engine Watch (SEW).

The Verbatim tool can be found under “More search tools” on the SERP (search engine results page).

Once clicked, users will discover that Verbatim will ensure that their search results:

– Include all terms made in the original search

– Match the exact spelling included in the search

– Use the same tense, verb form and plural vs singular forms.

Without this setting turned on, users will find that the results produced are auto-corrected, personalised, suggested or related.

A popular platform for search engine marketing initiatives, Google has stated that they will be “applying similar ideas directly to algorithms, such as tuning the accuracy when our query broadening search improvements triggers.”

SEW have suggested that this will allow Google to get a more concise idea of when their suggestions and corrections are required.

News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.

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