Australian airline, Qantas, has been left embarrassed after a recent social media marketing campaign went wrong, according to an article published by

Qantas encouraged followers of its profile on Twitter to suggest their dream in-flight experience followed by the hashtag #qantasluxury, with each entry subsequently entered into a prize draw.

However, the hashtag drew a huge number of sarcastic and angry responses from passengers who had been affected by the airline’s recent delays – caused by an ongoing strike by Qantas employees.

One user, @2FBS angrily tweeted: “#QantasLuxury is dressing your staff in t-shirts that say “We’re Sorry” and believing that makes up for missing a friends funeral.”

Many other users questioned the timing of the Qantas campaign.

In response to the tweets from users, a Qantas spokesperson stated: “A large number of our customers were disrupted and inconvenienced  by the recent industrial action and fleet grounding, however services have returned to normal and our customers can book flights with absolute confidence that they will not be disrupted by industrial action.”

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