One of the biggest airlines in the world, Emirates, is set to step up its social media strategy with the creation of a Facebook page, according to an article published by Marketing Magazine.

The airline has fallen behind rivals such as Air France and American Airlines – both of whom operate a popular presence on the social networking site – and are set to use their page as a platform for content and a way to communicate more effectively with consumers.

Emirates’ introduction of a social media presence will form part of a much larger business objective – to become the world’s biggest independent airline.

A considerable number of airlines have enjoyed success via social media in recent times.

Virgin America used paid tweets on Twitter to publicise a promotion – one that resulted in the fifth highest number of sales in the airline’s history.

While British Airways has used its own Facebook page as a platform for many social media marketing campaigns.

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