With today (November 24) being Thanksgiving in the US, many eCommerce sites will be making their final preparations ready for tomorrow’s ‘Black Friday’ sales.

A notoriously busy day, it is vital that everything goes accordingly to plan.

Writing for Search Engine Watch, Frank Watson has produced a basic checklist that contains all of the elements likely to benefit a ‘Black Friday’ sale.

Here are some of the best in a summarised form:

Are your social media channels prepared for a possible increase in traffic? Be sure to keep a thorough eye on each one of your social channels. Consumers are bound to use these channels as a guide for recommendations and offers – making engagement extremely important.

Offer them links and advice and answer their questions when required – this is likely to make your business’ ‘Black Friday’ much more of a success.

Do you have a plan to implement for your PPC marketing efforts? Throughout the day bidding on adverts is likely to increase, so be sure to have an automated alert in place – this will allow you to easily monitor whether or not your bid needs to upped.

Promote your deals on your homepage – It doesn’t matter where your traffic is coming from, you should always ensure that when they get to your homepage they can see your special offers. Strategically you should push the items that will make the most amount of money, Watson states.

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