The Ballymascanlon Hotel has withdrawn its defamation claim against search engine giant Google, according to an article published by Search Engine Watch.

Located in Dundalk, Ireland, the hotel opened a defamation case against Google – a platform frequently used for search engine marketing initiatives – earlier on in the year.

The claim related to Google’s autocomplete feature which suggested that the Ballymascanlon was enduring financial difficulties.

By typing ‘ballymascanlon’ into the search box, a list of suggestions would appear including ‘ballymascanlon hotel receivership’.

Ballymascanlon’s case was in the process of being evaluated by the Irish High Court, however a ruling hasn’t arrived and the hotel – represented by Oliver Quinn Sr, Oliver Quinn Jr, Niall Quinn and Ballymascanlon Holdings – has withdrawn its claim.

No details regarding whether an out-of-court settlement between the two was reached have been released into the public domain – Google has, however, stated that they are “pleased this case has been withdrawn.”

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