Google – a popular platform for search engine marketing initiatives – has revealed that Google News is now functional with the +1 feature, according to an article published by Search Engine Watch.

Users browsing Google News when logged into either their Gmail or Google+ accounts will be able to +1 featured content.

Content that has been +1’d will work in a similar way to that on a standard Google search – which sees shared content promoted higher up on an SERP (search engine results page).

However, whereas content that has been tweeted will also feature higher on a Google SERP, SEW has suggested that this won’t be the case with Google News.

It has also been revealed that promoted content won’t always feature at the top of the SERP, according to SEW.

Whilst Google’s +1 feature is gaining considerable momentum – having been integrated into a number of the search engine giant’s functions – it isn’t yet clear whether +1 will have an overall impact on how stories rank in Google News.

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