Christmas is once again nearly upon us – marking that period of year in which people spend a huge amount of time doing their gift shopping online; because of this, it is also a great time to implement PPC marketing initiatives.

To ensure you get the possible results from your PPC adverts, John Rampton, writing for Search Engine Journal has produced a checklist, specifically covering the festive season.

Here are some of the items featured on Rampton’s checklist in a summarised form:

Give them an incentive with deals – Deals attract people; it can encourage them to buy when they hadn’t originally had any intention to. Offering something like “free shipping or “50 per cent off everything today only” in your PPC ads, Rampton suggests, will have people rushing to your site.

He concludes by stating: “You will get millions of low cost clicks to your site that should convert very well.”

Change your ad text – Altering your ad text everyday can seem to be something of chore. However, different ad text will, if done properly, help potential customers have a greater understanding of their questions.

The text should specifically cater to the intent of shoppers and how they go about making purchases online, Rampton adds. He also states that you should try to let consumer know what you’re selling and how much you’re selling it for.

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