Rumours surrounding the potential sale of Yahoo! have been circulating for a considerable period of time; however, it has now emerged that private equity firms, Blackstone Group and Bain Capital, along with Asian partners are in the process of preparing a fresh bid for the search engine, according to an article published by the Guardian.

Microsoft had put forward a bid as part of a consortium worth around $20 billion – lower than another received bid.

The new consortium’s bid could value Yahoo! at $25 billion, according to a Reuters source.

The new consortium would feature prominent Asian businesses including Alibaba Group from China and Softbank Corp from Japan – though final plans have yet to be confirmed.

Spokesman for Alibaba Group, John Spelich commented yesterday, stating: “Alibaba Group has not made a decision to be part of a whole company bid for Yahoo!.”

It is believed that Alibaba Group are primarily interested in buying back a 40 per cent stake currently owned by Yahoo! – a popular platform for search engine marketing initiatives.

Dick Wei, an analyst at JPMorgan commented on Alibaba’s intentions, adding: “Alibaba definitely wants to get its stake back from Yahoo!, so whatever that can make that happen, they will try for it.”

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