In a bid to gain a foothold in the growing location-sharing market, Facebook has completed a deal to buy Gowalla, according to an article published by the Guardian.
An application that has proved extremely popular with users of both iPhone and Android, it sees users share their location by checking-in to attractions such as cinemas and restaurants.
As a result of the acquisition Gowalla will close in January, whilst members of the Gowalla team will join Facebook.
Co-founder of the location-sharing application, Josh Williams, commented on the move to sell to the social networking giant.
He wrote in a blogpost: “We know how much many of you loved Gowalla.
“It’s been the highlight of our lives as we’ve built it with your help over the past two years. As we move forward, we hope some of the inspiration behind Gowalla – a fun and beautiful way to share your journey on the go – will live on at Facebook,” Williams added.
Marking the most significant purchase that Facebook – a platform popular with social media marketing professionals – has made this year, it is thought that the move will provide greater competition for Foursquare – the current leader in location-sharing applications.
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