Google has unveiled a number of changes made to search, whilst also announcing that it will be creating a monthly post for its Inside Search blog – to sum up any changes to algorithms made during the month – according to an article published by Search Engine Watch.
Ten changes in total have been made; here is a short, summarised breakdown of the most important of these changes:
– “Related query results refinements”: This change will mean that searches in which synonyms and other related terms conflict, with other words in the query, will see some results excluded.
– “More comprehensive indexing”: Google has improved its ability to locate long-tail documents; this means that ensuring that long-tail optimisation is implemented vitally important.
– “Image result freshness”: Now means that Google is more capable of finding the latest images – which can be important for breaking news stories.
– “Fresher and more complete blog search results”: This change will make the content published on blogs more likely to appear on an SERP (search engine results page) – thanks to an improved indexing system.
With many in SEO reliant on knowing the latest changes to search algorithms, Google’s move to sum up any alterations on a monthly basis – on the Inside Search blog – could prove to be extremely useful.