Nokia has released the official figures regarding its latest social media marketing campaign – created to promote the launch of the latest Lumia smart phone range – according to an article published by New Media Age.

The major highlight of the campaign – entitled Amazing Everyday – so far featured a spectacular 4D light show, beamed onto the Millbank Tower, London.

Marking the launch of the Lumia range, the light show was also accompanied by a performance from DeadMau5 – which was simultaneously broadcast on Nokia’s Facebook page.

Since the event, Nokia has revealed that their Facebook fan base had risen by 13 per cent.

The Lumia’s spectacular launch event saw 145,000 live streams and a further 410,000 views on YouTube since November 29.

Nokia’s UK head of brand and campaigns, Adam Johnson, said: “Prior to last Monday (November 28), the number of Facebook fans grew 50 per cent from the initial activity (from late November).

“Fan acquisition is pretty easy to do but what really counts is engagement,” he continued.

“Engagement scores (such as reposts, etc) have been tens times the industry standard and that’s great for engaging passive users,” Johnson added.

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