Search engine giant, Yahoo!, has announced that its social news sharing tool, Yahoo! Activity, will now be available to use in the United Kingdom and Europe, according to an article published by New Media Age.
Launched in September, the tool uses Facebook’s Open Graph to allow users to share the content they’ve been reading on their Facebook accounts.
To use Yahoo! Activity users are simply required to login to Facebook via the tool; it will then automatically do the sharing.
Yahoo! – a popular platform for search engine marketing initiatives – has revealed that the application has attracted 11 million users in the US already, and are hoping to see a similar kind of success in Europe.
Yahoo!’s UK MD and VP of sales, James Wildman, spoke about what Yahoo! Activity had bought to Facebook so far.
He said: “When Facebook recently unveiled its most-shared stories in 2011 in the US, of the 40 most shared, 12 came from Yahoo!.”
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