A popular platform for social media marketing, Twitter’s considerable revamp was unveiled to the masses last week. One of the main additions was the introduction of brand pages.

Kalia Strong, writing for Search Engine Watch, has created a short guide displaying a number of the benefits that the specialised pages can provide for brands.

Here are just a few of the points made by Strong in a summarised form:

– Brands can now highlight specific Tweets: With Twitter’s redesign, brands can now highlight a tweet from their timeline – which is automatically expanded to display any videos or photos featured in that tweet.

This feature could prove useful for highlighting important pieces of breaking news, showcasing a brand new product or service in a completely different way.

– Brands can now add a header image: This change gives brands a greater freedom to customise their pages; header images can be used in the same way as a billboard – advertising promotions, new products etc. As Strong states: “More space means more opportunities to brand your business.”

– Brands can now embed Tweets on web pages and blogs: Any embedded Tweet – when clicked – will then simply link back to the Twitter profile. Since any user can do this, it could provide brands with a new source of “link juice,” according to Strong.

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