Recent research released by Experian Hitwise has revealed that the percentage of one-word search queries has increased, according to an article published by Search Engine Watch.
Hitwise’s data has shown that one-word queries previously accounted for 20.3 per cent of search activity in January 2009; this figure now stands at 27.7 per cent in October 2011 – a significant increase.
This has led Paul Burani, writing for SEW, to attempt to provide an explanation behind the increase in one-word search queries.
He firstly attributes the rise to the growth in mobile search – with around a quarter of those making searches on mobiles inputting just a one-word query. However, this theory can be discounted as Hitwise’s data excludes mobile devices.
Burani also offers the increase in URLs being used as keywords as an explanation, as well as improved geographic targeting – which has impacted on SEO.
Despite this, Burani eventually concludes that: “We can deconstruct these trends until we’re blue in the face, but in all likelihood the behavioral insight here has less to do with the search engine, and more with the resulting action.”
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