Facebook has once again topped the US list for the most searched terms, according to research conducted by Experian Hitwise and cited in an article published by Search Engine Watch.

It’s the third year in a row that the social networking giant – a platform popular for social media marketing initiatives – has topped the annual list.

Facebook login and Facebook.com also featured in the top five, which was rounded out by YouTube and Craigslist.

Simon Bradstock, general manager at Experian Hitwise attempted to explain the search trends of 2011 and how the company’s data could benefit marketing professionals.

He said: “Navigational searches dominated the top search results as users typed in terms versus typing in the URL in the browser bar. Hitwise saw 11 per cent growth of single-word searches in 2011 as terms like “face” and “you” made the top 50 searches.

“Marketers need to be particularly brand-savvy when managing their search optimization campaigns because of this behavior, which is a result of predictive search functionality across major search engines,” Bradstock continued.

He concluded, adding: “Other top 2011 searches reflect ongoing fascination with celebrities online, and many of the top fast-moving searches centered on natural disasters or notable personalities passing away.”

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