Launched just recently, Google+ brand pages have proven to be fairly successful so far, with 77 brands from the top 100 operating a presence on the site – according to an article published by Search Engine Watch.

Although these top 100 brands have a combined fan base of 300 million on Facebook, compared to just 148,000 on Google+, there are a number of brands that only have a Google+ page – including Vodafone and IBM, according to recent BrightEdge research.

CEO of BrightEdge, Jim Yu, revealed that Google+ Brand Pages – which are expected to be popular with social media marketing professionals in the coming months – were beginning to appear in SERPs (search engine results pages).

He said: “Google is embedding their popular new product with its dominant search marketing position, replicating the tie between social and search channels, just as Facebook’s Open Graph tied sites and search together earlier this year, blurring the lines between social and search engagement.

“Top 100 brands are realizing that they now need to address both channels. Now the real work begins, if they want to extend their social presence on the Web from Facebook to the new Google+,” Hu continued.

A study by PageLever earlier in the year showed that around 34 per cent of referrals to Facebook fan pages come from search engines – suggesting that Google’s decision to embed Google+ Brand Pages into search results could prove to be an astute move.

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