After an impressive start, Google+ is expected to reach 400 million users by the end of 2012 – if it keeps attracting users at its current rate – according to an article published by the Washington Post.

Current figures indicate that around 625,000 new users are registering for Google+ each day, according to figures released by Paul B. Allen, founder of Ancestry.com

Having dominated the search engine market for a number of years, Google is looking to provide Facebook and its 800 million users with some competition.

In a bid to attract new users, Google has regularly added new features to Google+ such as ‘Brand Pages’, which are expected to prove popular amongst social media marketing professionals.

Google spokeswoman Katie Watson declined to comment on Allen’s figures – which he has released as an unofficial statistician for the social networking site.

The company’s most recent official data release for Google+ in October, revealed that it had in excess of 40 million users.

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