Google – a platform popular for search engine marketing campaigns – has ventured into the world of politics with the launch of a hub dedicated to providing information about the upcoming US elections, according to an article published by VentureBeat.

Rather than providing journalists, voters and politicians with search results, the hub – found at Google.com/Elections – organises and presents the latest news and information into a centralised dashboard format.

Each candidate will have their own page in the hub, which will be updated with news, videos and information as soon as they become available. The hub’s ‘Trends’ section also provides access to statistics such as mentions in news stories featured on Google News and views of videos featuring the candidate on YouTube.

Commenting on the launch of this latest product, Google’s Eric Hysen, wrote on the company blog: “There’s no question that the Internet is set to deliver more political information, opinion and news than any other medium throughout the 2012 US elections.”

He added that the Google Politics & Elections hub is “an election hub where citizens can study, watch, discuss, learn about, participate in and perhaps even make an impact on the digital campaign trail.”

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