Experian Hitwise has revealed – in a Tweet – that the traffic levels for Google+ saw a significant increase during December, according to an article published by CNET News.

The number of users visiting the social networking site increased by 55 per cent – a total of 49 million visits for December, compared to 30 million registered in November.

Although Google tends to keep its own official measurements under wraps, ‘Google+ unofficial statistician’, Paul Allen, has stated that Google+ had 62 million users in December and forecast that this would increase to 85 million by the start of February.

Despite the positive news, Google+ still has some ground to gain before it gets close to challenging Facebook – a platform popular with social media marketing professionals – for social media supremacy.

Joanna Shields, Facebook’s Managing director for Europe, the Middle East and Africa previously stated at the LeWeb conference in Paris that around half a billion users were logging into Facebook every day.

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