Italian car manufacturer, Alfa Romeo, has revealed the results of its latest social media marketing campaign, according to an article published by New Media Age.

Hosted on the firm’s Facebook page, the campaign has been created to promote the latest car in Alfa’s MiTo range, as well as its ability to provide superior handling in poor weather conditions.

Split into two stages, the first part of the campaign featured video content showing the latest Alfa MiTo car attempting to break a record for bursting water balloons.

The content attracted 300,000 views; there were also 40,000 views of the shorter teaser video and as a result Alfa has launched a new competition to coincide with the second stage of the campaign.

Fans of the campaign can win special items if their image is featured on a carousel that will be passed by the MiTo as it races round a track. Users that share the campaign will also be rewarded with more image space on the carousel – increasing their chances of winning a prize.

Speaking about the campaign, Claudio Annicchiarico, head of digital at Fiat Group, revealed: “The second stage was developed to give more people a chance to get involved, particularly in the competition element, which was limited in the first stage.”

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