Diet Coke is set to launch a new Facebook application to coincide with the upcoming Love It Light advertising campaign, according to an article published by New Media Age.
Entitled ‘Get Glam’, the app is aimed at women and will provide fashion and beauty tips, as well as video chat tools and has been described as the “perfect accompaniment for getting ready with the girls.”
As well as this social media marketing initiative, the Love It Light campaign will be run across various media platforms, including TV and VOD (video on demand).
The campaign has been designed to be part of a three-year strategy to link Diet Coke’s advertising and marketing initiatives with fashion.
Commenting on the Love It Light campaign, market activation director for Coca-Cola Great Britain, Zoe Howorth, said: “The Love it Light campaign returns for the fourth time in 2012 featuring the distinctive Diet Coke puppets.
“The campaign demonstrates the brand’s light-hearted attitude and appeals to young fun-loving women,” she added.
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