New figures have shown that Yahoo! has finally been overtaken by Bing in the US search engine marketing, according to an article published by Search Engine Watch.

Having launched just over two and a half years ago, Bing now has a 15.1 per cent share of the search engine market – compared to the 8.4 per cent on its launch.

The figures, released by comScore, saw Yahoo! slip into third position during 2011. Its share of the market fell from 15.1 per cent to 14.5 per cent.

Google – a site popular for search engine marketing initiatives – built on its lions share of the market, with 65.9 per cent of searches made in the US conducted via the site – representing an increase of 0.5 per cent.

Meanwhile, 18.2 billion searches were made during December – an increase of two per cent compared to November’s figures.

Google conducted 12 billion of those searches; Bing 2.7 billion with Yahoo! coming in just behind with around 2.6 billion searches.

Ask and AOL conducted 531 million and 287 million searches respectively.

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