Unilever has announced the launch of new Lynx product specifically aimed at women, according to an article published by New Media Age.

The new deodorant is set to be sold via Facebook – a platform previously used by the brand to host social media marketing campaigns – with an initial run of 100 cans.

Axe – the international version of Lynx – previously launched a female spray, named Anarchy, in America earlier this month.

A marketing campaign, costing around £7.2 million and spread across digital and traditional marketing channels, is set to support the launch of this new product.

Lynx brand manager, Kieran Danaher, commented on the launch of the new product.

He said: “This is a historic moment for Lynx. As a brand we’re aiming to push boundaries with creative marketing campaigns this year, and the launch of Lynx Attract is set to do just that and more.”

A teaser taken from the upcoming advert is set to be available to view from today (January 23).

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