Currently only enjoyed by a select few – rumoured to be those spending $2 million – the sight of Twitter brand pages is set to become a much more common occurrence, according to an email intercepted by Ad Age and referenced in an article published by Search Engine Watch
Those businesses spending in excess of $25,000 on advertising on the micro-blogging site will gain access to the enhanced profiles from tomorrow (February 1) according to the email.
Advertisers can currently bid for Promoted Tweets, Accounts and Trends (which Twitter’s director of revenue, Adam Bain, revealed were going for around $120,000 per day last summer) which can then be used in social media marketing campaigns.
Bain previously said of brand pages: “A tweet’s only 140 characters. When consumers want to learn more, spend more time, or get deeper in terms of engagement, we think they’ll end up on a brand page.”
Global giants such as Pepsi, Nike, Disney and Coca-Cola are amongst the 21 companies that currently have a Twitter brand page.
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