NASCAR driver Brad Keselowski has launched a new social media marketing initiative in the run up to the start of the new season, according to an article published by Fox Sports.

Keselowski – who drives for the Penske Racing team – is offering 5,000 of his Twitter followers the opportunity to have their names inscribed on the tray of his Dodge truck in time for the season opener at the Daytona International Speedway.

In order to enter the contest, users must follow the accounts of Cequent’s Reese Towpower (@ReeseTowpower), Cooper Standard (@CooperStandard) and Keselowski’s personal account (@Keselowski).

Each of the lucky winners will also receive an autographed photo of Keselowski with his Dodge truck. Ten more names are also to be drawn from the list of 5,000; these winners will get their names inscribed in a larger size.

Commenting on the contest, Keselowski, said: “During the off-season, I have been putting a lot of thought into how to further engage with the fans. Social media, and Twitter in particular is an important tool for NASCAR, for the drivers, and for the sponsors. This contest is designed to bring all three of these elements together in a way that can uniquely reward the fans.

“It will be cool to, in a way, carry all of the prize winners with me in the race,” he added.

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