Unsurprisingly, a recent study has found that Facebook remains the most popular platform amongst advertisers and businesses looking to conduct social media marketing campaigns, according to an article published by ZDNet.

Conducted by Strata during the fourth quarter of 2011, the study displayed that 89 per cent of agencies said that they planned to utilise Facebook for their clients in the near future. Around 39 per cent responded by stating that they planned to use Twitter with 36 per cent opting for YouTube.

The majority (81 per cent) of agencies expect their approach to marketing to remain the same – representing an increase of 14 per cent compared to the same study carried out during the third quarter of 2011.

Commenting on the results of the study, Strata CEO and president, John Shelton, said: “The key word for advertisers in 2012 is growth.

“The STRATA Survey shows that many advertisers are confident that their business and the economy will return to a strong period by midyear. That sentiment, coupled with strong numbers from the political race provides an overall positive barometer for advertising in 2012.”

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