Microsoft has unveiled a number of new improvements to its adCenter platform, according to an article published by Search Engine Watch.

Changes have been made to campaign budget overview, mobile ad targeting and the character limit in ad descriptions.

The character description length has been increased by one – from 70 characters to 71 – to match the limit featured on AdWords; the expansion of the word limit is expected to make running PPC marketing campaigns on multiple platforms much easier.

Microsoft have also added a budget overview gadget to adCenter’s dashboard. This provides a simple overview of the campaign’s budget without the need to install extra plug-ins or programs.

Mobile targeting has also been improved; adCenter now has the ability to tailor campaigns to target specific mobile devices.

Campaigns can also be designed to target different types of phone, such as Windows Phones or iPhones, and tablets utilising operating systems such as iOS or Android.

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