Many people working in SEO aren’t happy at the fact that Wikipedia ranks so highly in Google’s SERPs (search engine results pages). One of the reasons is that some of the poorly written content published on Wikipedia often outranks more authoritative websites on exactly the same subject.
A recent study, conducted by Intelligent Positioning, and featured in an article published by Search Engine Watch, has found that Wikipedia results appear on page one for around 99 per cent of all searches.
Wikipedia is also found to rank in first position for around 56 per cent of searches; Intelligent Positioning found that just eight keywords didn’t have a Wikipedia result featuring on page one of Google – Mail, news, trainers, national, sweets, wardrobe, phone and flight.
Sam Silverwood-Cope, the author of the study, found that Wikipedia did “extremely well” on geographic and scientific searches, as well as food and clothing.
Silverwood-Cope also wrote: “If there was one place taken up in every search by Wikipedia, then that would mean there is one place in the Top Ten for possible PPC paying corporations.”
He added that this was ‘just a thought, not a fact.’
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.