A recent survey has found that Facebook is the social media platform of choice for events marketers looking to promote upcoming events, according to an article published by All Facebook.

Carried out by Constant Contact, a total of 474 small businesses and non-profit organisations were surveyed.

The results displayed that 89 per cent of respondents used Facebook for social media marketing purposes; 66 per cent said they utilised mirco-blogging site Twitter, whilst 54 per cent responded that they used LinkedIn.

Twitter and LinkedIn are widely expected to close the gap during 2012, with the survey also finding that 20 per cent of respondents plan to start using LinkedIn to promote their events; 13 per cent are also planning to begin using Twitter.

Vice president and general manager of event marketing at Constant Contact, Chris Lister, commented on the results.

He said: “Event marketing has evolved. It’s no longer just direct mail invitations, phone calls, and simply hoping that people will come.

“Now it’s social media conversations, real-time communication, and online video – true engagement across platforms to create a holistic event experience from start to finish.”

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