Domino’s Pizza has revealed that is looking to increase its social media marketing activity on Twitter during 2012, according to an article published by New Media Age.

Sales and marketing director at the pizza chain, Simon Wallis, stated that Facebook had proven to be a successful platform for the company’s marketing initiatives so far – highlighting the promotion of their new boneless ribs.

He said: “Facebook has worked well for us so far and we’ll continue to have offers exclusively for our fans there.”

Due to the responsiveness of its fan base on Twitter, Wallis added that the company would now be looking into how to take advantage; stating: “Our social focus has been on Facebook, which is reflected by us having over 400,000 fans, and around 20,000 on Twitter.

“But we see a higher response rate from Twitter than from Facebook for our campaigns, so we’ll see how we can engage with fans via Twitter.”

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