Guinness has launched a social media marketing campaign aimed at getting its fans on Facebook involved in a mass celebration of St Patrick’s Day, according to an article published by The Drum.

The Irish brewery is aiming to set a world record for the largest St Patrick’s Day celebration by encouraging its Facebook fans to share a pint with friends.

To get involved in the event, all fans have to do is make a pledge either on the official Guinness website or the official Facebook page.

Senior brand manager for Guinness, Nick Britton, has said that the campaign is designed to capitalise on the promotion of the ongoing RBS Six Nations tournament.

He said: “St Patrick’s Day falls on the same day as the England vs Ireland Six Nations rugby match, so licensees have the potential to drive sales even further by combining these celebrations and offer consumers a fantastic night out.”

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