British airline, bmi, has launched a new social media marketing campaign on Pinterest, according to an article published by The Drum.

Taking the form of a competition, bmi is offering users of the image sharing site the opportunity to win free flights.

All users have to do to enter is re-pin up to six images from one of the airline’s five boards. At the end of each week, bmi will choose a number – one user who re-pinned the image with the corresponding number will win a pair of return flights to any destination bmi flies to.

Marketing director at the airline, Stuart Beamish, spoke about why Pinterest was chosen to host the campaign.

He said: “We’re always looking for different ways in which social channels can be used to bring the destinations we fly to, to life and Pinterest is a perfect place to do this.

“By running the Pinterest Lottery, we’re hopefully not only giving Pinterest users ideas of where they might like to fly to, we’re also injecting an element of fun and of chance into the promotion,” he added.

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