Baker Krispy Kreme UK is set to launch a new social media marketing campaign aimed at encouraging consumers to purchase a box of a dozen doughnuts to share in the workplace, according to an article published by The Drum.

Operated by Addiction, the campaign will take the form of a competition that will run on both Facebook and Twitter.

To enter the competition, users must tweet or post their favourite examples of triumphs or disasters that have occurred in their workplace; twelve people who provide the best examples will be rewarded with a box containing a dozen doughnuts to share with their work colleagues.

Judith Denby, chief marketing officer at Krispy Kreme UK, spoke about the upcoming campaign.

She said: “We’re delighted with the success of Addiction’s campaigns to date, as they have enabled us to extend the brand communications regionally as well as across different channels, resulting in a healthy uplift in sales and brand saliency with customers.”

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