Facebook has launched a scheme designed to teach marketers about social media marketing on the site, according to an article published by The Drum.
Dubbed the Facebook Marketing Classroom, the scheme will provide a digital learning environment complete with educational resources.
These resources will include video courses, worksheets covering the intricacies of Facebook-specific features such as Sponsored Stories, Livestream events and how-to guides covering campaign success measurement and campaign improvement methods.
Existing customers will provide marketers that use the service with an insight – via a series of video interviews – into how they made Facebook work in their overall marketing strategy.
Facebook Marketing Classroom sessions are set to be conducted once a week; the first session is set to take place today (March 8th) at 5.30pm GMT and is titled “Exploring the New Facebook Pages.”
The decision to launch marketing classes follows the mass rollout of the Timeline profiles for both standard users and brands.
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