Rumours are circulating that Twitter is working on e-commerce, contest and sweepstake features for brand pages on the micro-blogging site, according to an article published by Ad Age.

Brand pages, which launched in December, have become extremely popular with businesses looking to conduct social media marketing campaigns on the site, despite initial scepticism from some quarters.

The rumours have been given some weight with three executives familiar with the matter confirming to Ad Age that Twitter are working on bringing new features to the pages.

It is thought that the addition of these new features will allow app developers to create a Twitter experience that can be compared to that experienced by users on Facebook’s new Timeline for Brands.

High-profile brands including American Express, McDonalds and Nike were part of the launch group for the micro-blogging site’s brand pages.

Twitter declined to comment on the speculation regarding the addition of new features.

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