Status updates from fashion house Burberry were the most “liked” of any fashion brand on Facebook in February.

Burberry posted the most popular fashion updates on the social networking site in February, according to figures from Stylophane, overtaking Dior, Converse and Luis Vuitton in the process.

The figures show that Burberry made 18 status updates in February, which gathered 138,537 likes between them. The closest rival, Dior, gained 118,387 likes in the same period.

Burberry still has some way to go to become the most liked fashion page on the site: Converse shoes current has 22.9m likes, compared to Burberry’s 11m.

But its status updates proved very popular – the brand was 8th in the update stakes in January.

Burberry launched a new ad campaign at the start of the year, using actors and models photographed by renowned snapper Mario Testino.

The campaign has proved successful, doubling activity on Burberry’s Facebook site since January.

Burberry’s focus on social media marketing is split between various sites including Facebook and Twitter. It used its Facebook page to give fans a sneak peak at its autumn 2012 women’s wear, with streamed video allowing people to connect to what was happening behind the scenes.

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