The recent Digital Marketing & Media Network Event – hosted in Palo Alto, California by the Young Presidents’ Organisation – was a somewhat secretive affair. Attendees were required to sign non-disclosure agreements and, perhaps unsurprisingly, information is scarce.

However, writer Todd Harrison has been allowed to disclose certain key points from the gathering – focusing on social media marketing – which he shared in an article published on MarketWatch.

He recalls several succinct suggestions – avoid using sarcasm; attention must be earned, not bought; and the quote: “Never misjudge that a small, passionate group can change the world.”

His more in-depth notes, meanwhile, focus predominantly on the future of social media and the problem of engaging visitors. Some of these longer points are summarised below:

  • Those with business aspirations must start engaging with potential customers on social media. The growth of search is almost flat, whereas social is still growing at a staggering rate
  • Mobile was a recurrent theme throughout the event. He recalls the words of one executive, who claimed that eight-year olds will see iPhones and iPads as “the computer,” as opposed to traditional PCs
  • Social is relevant to all businesses, and technology is not a barrier as most of it is free. The future growth of social media relies on vision, implementation and innovation
  • Social is a constructive feedback loop – customers talk to each other; businesses must leverage the power of community.
  • Facebook and other popular social media platforms can be useful for handling issues head-on. Real-time updates and transparency help to build trust amongst a business’ community
  • Email marketing spend will be surpassed by social media marketing this year
  • A business/audience relationship is reliant on three main points – long-term thinking, authenticity and loyalty – and companies must relinquish some control to build loyalty

News brought to you by ClickThrough – a best practice Internet Marketing Agency.

Did you find this page useful?

Comments

About the author:

ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.