Search engine optimisation remains one of the most effective forms of internet marketing.

All good internet marketing strategies should pay attention to organic search initiatives to ensure a steady flow of search traffic to a target site.

Whilst paid search is becoming more prevalent amongst both search engines and social media networks, organic queries remain the biggest source of traffic, according to stats from Search Engine Journal.

They’ve broken down some of the more surprising SEO stats to show just how important a good optimisation strategy can be: even if it doesn’t yield results immediately, a patient, strategic approach will eventually pay dividends.

The stats show that 70% of links clicked on by search users are organic, with 70% to 80% of users saying they never click on paid ads. 75% said they never scroll past the first page of results.

Companies who post regular blogs have, on average, 434% more indexed pages than those who do not – but only 81% of businesses consider their blogs to be an important asset.

Search remains the number one source of traffic for a website – it’s a better drive than social media by 300% according to a study by Outbrain.

More than 100 billion global searches occur every month, with Google owning 65-70% of the market share.

Mobile devices are becoming a popular choice for search, too: there were 97.3 million mobile internet users in 2011. This year, that number is expected to top 113.9m. Of those users, 72.8m will be “mobile shoppers” in 2012.

The figures speak for themselves: SEO remains an absolutely vital component of online marketing.

News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.